Inside this edition: September 2011's Digest can be found here.
 - Amanda Daniel - new CEO of the Adelaide Showground Farmers Market
The Adelaide Showground Farmers Market Committee is pleased to announce that Amanda Daniel has been appointed as the new CEO of the Adelaide Showground Farmers Market. ASFM Chairperson Anne Duncan said,
"Amanda has had a long association with the ASFM. Starting as a stallholder in the first few weeks, Amanda has been committed to both the Market and its values since inception and played a number of roles during its life. Amanda comes to us with a wealth of hospitality, management and consulting experience and a clear vision for our future."
Amanda spoke about her appointment:
As an enthusiastic advocate of real, local, seasonal, fresh food of providence I have been following the development of farmers markets for 30 years. I see this appointment as the pinnacle of my ethical foodie career.
Founded five years ago by visionary Zannie Flanagan, and loyally supported by sponsors, the Adelaide Showground Farmers Market is the State farmers market. Zannie invited individual farmers to direct sell and communicate with their city neighbours, defining our States food cultural identity. Zannie built an Adelaide and State food institution, introducing city people to our farmers, cheese makers, bakers, meat and egg farmers. These are the artisan food producers of the State.
I find it inspiring when I hear shoppers asking farmers about how and where they grow their vegies, and love hearing people get cooking tips - finding out how to cook a variety of new produce. Whether it is how to prepare an artichoke or steam a stuffed whole curly endive, every farmer has a recipe. Every stallholder has a passion for his or her product. It is an honour to represent the Market’s grass roots food producers.
With the words “nutrition” and “economy” headlining the news, and the ideals of sustainability and carbon neutral driving our daily lives, it is no surprise that the ASFM is booming. Demand for food direct from the grower has increased over the last five years making the Market a vibrant social shopping affair, where individuals and families come to meet for ethical coffee and shop for nutritional economy. Community driven retail is sustaining rural small food producers across the State. The Market is looking to support more true food producers to supply the growing demand for seasonal fresh food.
Everyone is invited to our 5th birthday party on Sunday the 2nd of October. Simon Bryant is teaching the kids how to make the real chicken nuggets with homemade sauce in the Kids Club. The Market will be celebrating everything spring has to offer with frosted cake: lush greens, seasonally creamy cheese, farmers happy with sunshine and families . See you there.
Amanda Daniel
CEO, Adelaide Showground Farmers Market
Top Simon Bryant joins us in the Demo Kitchen on Sunday 2 October at 10am to celebrate the ASFM 5th birthday.
As a great supporter of the Kids' Club, Simon will be hosting the kitchen, showing the kids how to cook real chicken nuggets with lemon mayonnaise. For the recipe, click here.
To top off our birthday celebrations we have free balloons and face painting for the kids, and a cake made by our stallholder ...From Scratch Patisserie.
Members who scan this Sunday go into the draw to have their 2012 membership renewed for free! And the first 40 members to scan get a free ticket to the 2011 Good Food and Wine Show.
We look forward to seeing you there.
Top This weekend we will be selling 2012 memberships for $62 and parking cards will again be available for $37.50. Lots of members struggle with crowds in January renewing their memberships at the Info tent so why not renew early and save yourself time and energy?
Members who join in October get the remainder of 2011 for free in addition to their 2012 membership. A 2012 ASFM membership is a great present and we have gift packaging available.
Top The ASFM Annual General Meeting will be held on Wednesday 19 October at 6pm in the Demo Kitchen area of the Market pavilion.
We are delighted to have chef and Kids' Club patron Simon Bryant as our guest speaker at this year's AGM.
To RSVP to the AGM, please e-mail admin(at)asfm.org.au or call (08) 8231 8155.
For further information about the AGM, including the agenda, information on a special resolution to change the ASFM Constitution and information on candidates who have nominated to stand for the Committee, please click here.
Top Our garden patron Sophie Thomson, of ABC Gardening fame, returns to the Market on Sunday 9 October at 11am to talk about spring gardening and answer your gardening questions.
You can find Sophie in the Demo Kitchen in the Market pavilion.
Top In October we have three new stallholders joining the Market and we welcome back two more.  - Carob from The Carob Kitchen
The Carob Kitchen will be selling 100% natural, locally grown Carob products fortnightly at site 86 at the Market. Sophie Richard's family have been producing carob products since planting 3,000 Carob trees fifteen years ago in Port Elliot.
The Carob Kitchen will be selling carob syrup, carob nibbles, carob powder and carob muesli. Sophie is excited to be able to talk to members of the Market about the health benefits of carob and why it is so good for you.
Top  - Kinkawooka Mussels with tomato and basil
The Market is pleased to have the 2011 delicious. Magazine Producer of the Year winner, Kinkawooka Mussels, joining the Market on 23 October on a fortnightly basis at site 49.
Selling fresh mussels from Port Lincoln, Kinkawooka Mussels are run by the Puglisi family. South Australia’s Kinkawooka ‘petit bouchot’ mussels are officially small and sweet. Kinkawooka will be sampling their mussels cooked in Pepe Saya butter and local SA white wine – and they tell us that the taste of these mussels, if not tasted before, is truly a revelation for the palate.
Kinkawooka Mussels won the coveted Producer of the Year award as well as taking out the From The Sea category. Here's some information Kinkawooka gave us about the awards:
The awards, revered in the food industry and judged by industry luminaries such as Maggie Beer, Alla Wolf Tasker and Cheong Liew, recognise the best of Australia’s food producers – from the dairy, the paddock, the earth and the sea.
Matt Preston handed the big award over to Kinkawooka saying it was testament to the team behind the mussels and their dedication to seasonality, accessibility, quality, consistency and a commitment to building the category.
Kinkawooka Shellfish owner Andrew Puglisi, a sixth generation fisherman and
pioneer of best-case practice black mussel farming and processing in Australia said the award is a credit to the team behind Kinkawooka – and to the little molluscs themselves.
"They're small and sweet, the perfect package," he said. “This award means a hell of a lot to us – the effort day in day out into the product from all levels – from the water, to the factory, to the sales team – every facet,” he said.
“It is a team effort between us on the water, our factory guys and Susman and his boys at Fisheads marketing our mussels – the relationship between us and the chefs fostered by Fisheads has driven us to the next level”
Produce awards judge and fellow South Aussie Maggie Beer said the mussels from Kinkawooka reflect seasonality and provenance and just how good the producers of the Eyre Peninsula are.
“The almost obsessive quality measures and real pride taken by Kinkawooka have created a mussel that is so sweet and perfect in flavour,” she said.
Plucked from the cold crisp waters of the Great Southern Ocean, using the latest in harvesting technology and time-tested handling, Kinkawooka Shellfish is able to process mussels within hours of capture. This guarantees only the freshest and tastiest mussels reach the plate.
Kinkawooka won the award for the “from the sea” category as well as taking out the overall award for producer of the year. The awards were held at Guillame at Bennelong.
Kinkawooka’s John Susman said it was great to reap the results and rewards of many years of research, planning, innovation – and eating bucket loads of mussels.
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Many of the Markets members frequently ask when Warren Smith's pork stall will return. You ask and we deliver! Minniribbie Berkshire Pig Farm will return to the Market fortnightly, starting this Sunday, 2nd October at site 49.
Minniribbie Farm sell free-range Berkshire pork. The black coloured pigs have pale pink meat inside. The pigs are fed preservative-free, hormone-free grains, fruit and vegetables and allowed space to roam free across Minniribbie's 225 acre farm near Coffin Bay.
Minniribbie will be selling old-fashioned smoked bacon and ham in addition to their free-range pork at their stall at site x in the Market.
Warren will be in the Demo Kitchen demonstrating how to cook his succulent pork at 10am on Sunday 30th October.
To read more about Minniribbie Berkshire Pig Farm, click here.
Top Bill Ekonomopoulos returns to the Market selling his Riverland avocados at site 90 from this Sunday 2nd October. Bill is expecting his Riverland cherries to be ripe for sale later in the month.
Top Jim Cosmidis returns to the Market selling cabbages, cauliflowers, turnips and olives from Sunday 9th October.
Top The Market is offering all members the chance to take a tour of the Market with new CEO Amanda Daniel. As an expert on living ethically, having run consulting business 2B: Ethical Food, Amanda will be able to advise you on what produce is in season and how to get the best value out of your shopping at the Market. She will introduce you to stallholders and you will be able to sample their wares.
The first members tour is scheduled to run on the 6th November and numbers are limited so book your spot today by emailing admin(at)asfm.org.au with the title Market Tour.
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We are happy that our friends at the Good Food and Wine Show have provided us with a number of free tickets to the show to share with our members.
The first 40 people to scan their membership cards at the tent on Sunday 2nd October will get a free ticket to the 2011 Good Food and Wine Show, valued at $20.
The 2011 Good Food and Wine Show will be held at the Adelaide Showground from Friday 7 to Sunday 9 October. Celebrity chefs Manu Feildel, George Calombaris, Gary Mehigan, Matt Moran, Tobie Puttock and Ainsley Harriott will be there to demonstrate some of the chef tricks of the trade and how people can create amazing meals from amazing local produce. You can also taste your way around the event and discover delicious food and wine products from a host of regional producers and exciting exhibitors. Education is another key component of the Good Food & Wine Show with premium wine appreciation classes, cheese and wine classes and many other exciting features that are sure to get your taste buds flaring!
Look out for some of your favourite Market producers who will be exhibiting there, such as Mountain Fresh Fruit Juices, Enzo's Gluten Free and B.-d Farm Paris Creek.
Top Members who scan their 2011 membership card this Sunday 2nd October go into the draw to get their 2012 ASFM Membership renewed for free! Valued at $62, continuing to be a member of the Adelaide Showground Farmers Market is the best way to support the Market and ensure it's continuity. Members save 10% on all purchases at the Market (even coffee and breakfast!) and members who scan go into the draw to win a weekly prize. For a reminder of other benefits of membership, click here.
Top Scan your membership card on Sunday 9th October and Sunday 30th October to go into the draw to win a family pass to see this year's new Australian Christmas movie, Santa's Apprentice.
Santa's Apprentice is a timeless and heart-warming Christmas animated adventure featuring an all-star voice cast including Shane Jacobsen, Magda Szubanski, Delta Goodrem, Hugh Sheridan and Georgie Parker. It follows the story of young Nicolas, a 7 year old Australian boy on his adventure as he struggles with the ups and downs of being the next Santa Claus.
It's a big responsibility that would scare even the bravest boy. Nicolas wants to be the best Santa ever and will learn a few lessons along the way. But Christmas has a way of making even the biggest mishaps alright and thanks to his loving mentors, Santa (Shane Jacobsen) and Waldorf (Hugh Sheridan); Nicolas learns the true meaning of Christmas.
For more information, click here.
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 - Chorizo with bocconcini, tomato and basil, made by San Jose Smallgoods in the Demo Kitchen at the Market on 25th September
Scan your membership card on 16 October for a chance to win a $25 voucher for San Jose Smallgoods. Located at site 20 at the Market, San Jose Smallgoods sell traditionally-made Jamon, Presunto, Prosciutto, various salami and chorizo at the Market.
To read more about San Jose Smallgoods, click here.
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This month scan your membership card on 23 October for a chance to win a copy of One Magic Square by Lolo Houbein (valued at $45).
One Magic Square shows how, with a ten minute effort, you can start your own productive food garden on a single square metre. By following these plot designs you can keep your labour pleasurable as your self-sufficiency increases. Take control of your own fresh food supply! Food gardening is the most intelligent adult endeavour on earth - Lolo Houbein shows you how to do it, and why you should.
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Womad Earth Station will be held at Belair National Park on 21-23 October.
Womad EARTH STATION is a brand new and unique festival of music and ideas exploring our relationship with the planet. Many years in the making, Womad EARTH STATION is the brainchild of the producers of the hugely successful annual WOMADelaide festival and the first major festival in Adelaide to offer camping facilities.
Held in the gorgeous surrounds of Belair National Park, South Australia’s oldest national park (just 20mins drive from the CBD), the music program features 19 extraordinary groups from across Australia and the world – from the Kronos Quartet, Rickie Lee Jones and Abdullah Ibrahim to Mista Savona and The Audreys.
Alongside the music program will be a series of exciting PLANET TALKS by leading scientists, academics, writers and thinkers, including Roy Neel (Chief of Staff to Al Gore, former US Vice President), actor Cate Blanchett and comedian Rod Quantock.
For three days, Belair National Park will buzz with music, roving performers, installations, nature walks, workshops, great food and wine and THE MARKET which features practical information about sustainability, demonstrations, workshops and discussions as well as environmentally-friendly products and services.
Members can purchase weekend passes to the event for $95 for a limited time using the codeword EARTH. Click here for tickets and more information.
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 - Roger Aay and his son Jay at the Market
Find Aay's Fresh Herbs at the Market at site 92
Jo-Ann and Roger Aay sell fully-certified organic herbs and vegetables from their two properties at Murray Bridge and Monarto. The Murray Bridge property has been owned by the Aay family since 1964.
In 1988, the Aay family set aside two glasshouses solely for growing herbs. Since then, Aay's have broadened their herb selection to cover many herbs used in Asian cuisine such as coriander and lemongrass.
Roger has a long history of working in produce markets, having worked at the East End produce markets as a teenager. After a decade working outside of farming, Roger and Jo-Ann took over Roger's parent's farm and expanded to a second farm in White Hill in 2005.
We spoke to Roger Aay about the produce they have in season at the moment.
"We have tons of silverbeet," he said "and lots of Kale. We have plenty of herbs such as coriander, mint and dill, as well as chard (coloured silverbeet) and some smaller capsicums".
Roger suggested that the best way to store herbs was to put them in sealed tupperware containers in the fridge.
"They wilt in an open sleeve," he said.
Roger said that in the next few months shoppers can expect to see purple and orange carrots, and beetroots and tomatoes in about a month's time.
The Aay family have been at the Adelaide Showground Farmers Market for around a year and a half, after selling their produce at the Adelaide Hills Farmers Market since it opened. They now also sell at the Organic and Sustainable Market at Henley Beach Primary School and their herbs are found at many green grocers and supermarkets in Adelaide.
Below is a recipe using a lot of the Aay's Fresh Herbs products:
Aay's Rocket Salad
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Congratulations to stallholder Coorong Wild Seafood for jointly winning the Seafood Business Excellence Award. Coorong Wild Seafood proprietors, Glen and Tracy Hill, were thrilled to be recognised as one of South Australia’s top seafood businesses. They shared their win with Clean Seas Tuna, the first time a joint award has been presented. The award dinner and presentation was held at the Pt Lincoln Hotel, in recognition of the region’s reputation as the seafood capital of Australia. The South Australian Womens Industry network hosts the SA Seafood Industry Awards every two years.
Kids' Dig Gardens, Adelaide's Child Magazine, September 2011, p8
Adelaide's Child magazine talks kids gardening with Steph McLeod, Kids' Club coordinator
Fresh and fabulous
ASFM in the Sunday Mail's What's On section on Sunday 18 September (pictured)
National Skills Week
Well-known employee of Patlin Gardens and Bickeligh Vale Farm, Daniel Lutz, profiled as part of National Skills Week
Worth celebrating, The Advertiser, 14 September 2011
Simon Wilkinson announced Amanda Daniel's appointment in the Taste section of The Advertiser
Here's to Zannie, Sumptuous, Aug/Sept 2011, p 8
Sumptuous says goodbye to previous ASFM CEO, Zannie Flanagan
How sweet, Sumptuous, Aug/Sept 2011, p 24
Steven ter Horst's shop listed as one of Adelaide's best dessert bars in Sumptuous
Check out the Sumptuous Aug/Sept 2011 issue for more stories featuring our stallholders, such as Hydro vs Soil with Jo-Ann and Roger Aay from Aay's Fresh Herbs and Judith and Sven from Salad Greens and Kitchen Herbs, and Growing Greens, featuring Diana Bickford from Bickleigh Vale Farm.
Smart Farmer also has regular stories on stallholders
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Carob Kitchen: 2 October, 16 October, 30 October
Howard Vineyard: 9 October, 23 October
Kinkawooka Mussels: 23 October
Minniribbie Berkshire Pig Farm: 2 October, 16 October, 30 October
The Food Forest: 2 October, 16 October, 30 October
Wild Fox Wines: 9 October, 23 October
Wilke Estate Organic Wines: 2 October, 16 October, 30 October
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Cure the cauliwobbles
Cooking inspiration from The Age
delicious.Magazine Produce Awards 2012
Nominate the Market or your favourite stallholder in the delicious.Magazine 2012 Produce Awards
Few Aussie brands remain
With Fosters now sold to overseas interests, few traditional brands remain in Australian hands, writes Kate Dowler in WeeklyTimesNow
ACCC targets chicken
Emilia Turzon writes that "several Australian poultry producers are in hot water following allegations they have been falsely advertising their chickens as roam free."
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