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Digest. Your Member Newsletter!

Adelaide Showground Farmers Market Issue 57, August 2011

Issue 57, August 2011

From Anne Duncan, Chairperson of the ASFM Committee

Zannie Flanagan - Former CEO of the Adelaide Showground Farmers Market
Zannie Flanagan - Former CEO of the Adelaide Showground Farmers Market

The first time I met Zannie was three weeks after the inaugural ASFM Sunday. The qualities that struck me - her enthusiasm, her determination and her faith in the concept - are qualities that have made the Adelaide Showground Farmers Market the success that it is; they are the qualities that I will very much miss on her departure.
 
Over the past five years, this Market has welcomed new members, new stallholders, new sponsors and new employees.  We now offer more consumers a direct relationship with more producers than any other farmers' market in South Australia. These achievements are spectacular and, as I'm sure Zannie would say, a team effort. But the idea, the vision and the will to see it realised - those attributes belong to our outgoing Chief Executive.
 
On behalf of the ASFM Committee, I would like to thank Zannie for taking a concept and making it a Sunday reality. I know that she leaves us for further successes, and I truly appreciate the commitment that she has made to this one.
 
Anne Duncan
Chair, Adelaide Showgrounds Farmers Market


About Zannie Flanagan:

Zannie Flanagan has dedicated over half her life to promoting and protecting SA regional food culture.  This dedication was recognised in 2010 when Zannie was awarded an Order of Australia for her contribution to the Australian food industry.
 
Since moving to the Fleurieu Region in 1980, the region has been the inspiration for her entrepreneurial approach to food, resulting in the establishment of two restaurants, a fine food export business, her own award-winning regional olive oil label - Fleurieu Feral, and the renowned Willunga and Adelaide Showground Farmers Markets. 
 
Zannie established the Willunga Farmers Market to offer the community an opportunity to buy produce unavailable at the larger supermarkets - without a supply of local food for local people the development of a truly regional cuisine would never be achieved. She also saw it as an opportunity to support and contribute to the agricultural diversity of the region, a positive action aimed at counteracting the effects of global agribusiness trends and urban encroachment on productive farming land.
 
In 2006, Zannie established the Adelaide Showground Farmers Market in association with the RA&HS.  During her time as CEO, Zannie has been passionate about ensuring market vendors produce the goods they sell. Understanding that trust in the farmers’ market brand is the key to the success of farmers’ markets, Zannie will continue to support the establishment of a state farmers’ market association (SAFMA) that could oversee a system of authentification in all farmers' markets across the state.
 
In 2008, The Advertiser awarded Zannie the title "Adelaide Food Legend" and as her legacy, the Adelaide Showground Farmers Market is proof of this.  The Market has been a remarkable success story, assisting the incubation of many small food enterprises and providing an alternative route to market for multiple small farmers - it is to Zannie's dedication and perseverance that we owe this success.

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Simon Bryant in the Demo Kitchen, Sunday 14 August

Simon Bryant making honeycomb with the Kids' Club at the Adelaide Showground Farmers Market last year
Simon Bryant making honeycomb with the Kids' Club at the Market last year

Simon Bryant joins us in the Demo Kitchen on Sunday 14 August at 10am for a HoneyMoney Day!  He will be making and selling ice creams in a combined kitchen with the ASFM Kids' Club, with all proceeds going to Animals Asia.

On HoneyMoney Days, Animals Asia's supporters can host a fundraising event in honour of Animals Asia's moon bear rescue project.  Animals Asia is currently raising funds to provide all of the enrichment items, such as food, toys and outdoor structures, that are needed for two new bear houses to be built to accommodate their ever-growing family of bears at the Moon Bear Rescue Centres in Vietnam and China.

Breville have donated a special prize for the raffle, with money raised going to the cause.

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The OzAsia Festival comes to the Market, Sunday 14 August

Indian chef Promila Gupta
Indian chef Promila Gupta

In 2011, the Adelaide Festival Centre's OzAsia Festival celebrates its fifth year of Australian and Asian culture.  This year Japan is the country of focus for the Festival. The Festival presents the best of Asia’s arts and culture while celebrating Australia’s diverse multicultural society and its position within the Asia Pacific region.

To celebrate the OzAsia Festival, the Market is happy to host Indian chef Promila Gupta in the Demo Kitchen at 11am on Sunday 14 August.  Promila will add some spice to the kitchen, cooking traditional Indian samosas, pakoras and mint chutney sauce. 

Promila Gupta came to South Australia from Chandigarh in India in 1983.  After running her own restaurant in Whyalla for 10 years, she moved to Adelaide where she has held a number of community positions including President of the Indian Australian Association of South Australia.  For the past two years Promila has prepared a monthly lunch at the Salvation Army for 120 homeless people, with the assistance of 20 volunteer international students.   Promila is Cooking Editor of the leading national newspaper, The Indian Down Under, and she also teaches Indian cooking at WEA and hosts travel tours to India, through WEA.  Promila has published two cookbooks and in 2006 she won the ‘Pride of Australia’ Award and the 2007 ‘Citizen of the Year’ Award from the City of Campbelltown.  Promila will hold a stall at the OzAsia Festival's Moon Lantern Festival, held at Elder Park on Monday 12 September.

OzAsia have kindly given us three double passes to the festival as prizes for members that scan their cards on the day!

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We are closed during the Royal Adelaide Show

The Market will be closed on Sunday 4 September and Sunday 11 September due to the Royal Adelaide Show.

There will be outside Markets on the following dates:

  • Sunday 28 August
  • Sunday 18 September
  • Sunday 25 September

Whilst we know the Market is missed during Show time, it is also very important for our hardworking stallholders and staff to be able to take a break during the year.

The full indoor and outdoor Market will open again on Sunday 2 October when we celebrate the ASFM 5th birthday, with cake, balloons and giveaways!

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Daffodil Day at the Market, 28 August

Daffodil Day by Missmandyjane
Daffodil Day by Missmandyjane

Look out for Daffodil Day merchandise on sale at the Market on 28 August for Daffodil Day.  Now in it's 25th year, Daffodil Day raises essential funds for cancer research, prevention and support services.

 

 

The daffodil is the international symbol of hope for all those touched by cancer.  Daffodil Day is the largest national fundraising event of it's kind in the Southern Hemisphere and this year they aim to raise over $9.5 million to fund cancer control initiatives, patient support and cancer research.

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Market entrance and opening hours

The Market opening hours are 9am-1pm.

Customers to the Market are requested not to enter the Market before the Market opens and stallholders are not permitted to trade outside of these hours.  

Many stallholders are setting up, vehicles are still arriving, and the forklift is in use, so we ask that the public remain outside of the Market until the bell goes to ensure their safety. Members may have noticed temporary fencing has been placed at the entrance to the Market near the railway before the Market opens each week.  This is to discourage people from entering the Market before 9am. 

We are asked quite frequently why we don't open earlier like other Farmers Markets such as Willunga.  There are a few reasons for this. Firstly, unlike other Farmers Markets, the Market is located in a densely populated urban area.  The Council of Unley puts restrictions on the Market in terms of noise and parking so that residents in the area are not negatively affected by the Market.  In addition, many of our stallholders do not live in the Adelaide metropolitan area.  Some travel up to three hours to bring their produce to the Market each week and many arrive at 6am or earlier to set up their stalls.  The Market is located on a car park as well as an indoor Pavilion and the stalls you see outside the Market Pavilion each week are set up and dismantled before and after each Market.  To open the Market earlier would prohibit many Stallholders from being able to bring their beautiful fresh produce to the Market.

We are committed to bringing as many stallholders with varied and quality produce to the Market and respecting the residents of Unley.

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New and returning stallholders

Two new stallholders have recently joined the Market and we welcome back another.

San Jose Smallgoods

Ventrecina salami from San Jose Smallgoods
Ventrecina salami from San Jose Smallgoods

Jose Coutinho hand-makes artisan Spanish and Italian style smallgoods in his Elizabeth factory.  His business, San Jose Smallgoods, is run jointly with partner Pascaline Marchi. The products are made using locally-farmed free-range Berkshire pork.  San Jose Smallgoods are located at site 20 at the Market.

These award winning manufacturers now sell Jamon, Presunto, Prosciutto, various salami and chorizo at the Market.  Jose uses traditional methods in his products, such as hand salting and spicing products, which are then dried and hand selected and sorted to ensure paramount quality and freshness.  He uses 100% Australian female pork only to avoid boar taint.  He also has a range of products called Pata Negra Reserve, which are made from black pigs which have roamed free and have been reared in a totally organic environment. 

Since leaving Portugal to move to Australia at the age of 18, Jose has accumulated over 17 years of experience working with smallgoods.  After buying Burnside Butchers in 2002, Jose started to recreate his mother's Portuguese recipes and soon became known for his wonderful chorizo, which he then focussed on when he began San Jose Smallgoods in 2006.  He has won many awards including the 2009 Champion of Specialty Products at the 2009 Sydney Royal Fine Food Show, as well as wins at the Australian Meat Industry Competitions.

Whilst a relatively new business, the reputation of San Jose Smallgoods has spread rapidly and they now supply a number of top Adelaide restaurants. 

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Bucket O Beef

Fresh ingredients which go into Bucket 'O' Beef's dog food
Fresh ingredients which go into Bucket 'O' Beef's dog food

Bucket O Beef is an SA owned and operated pet food manufacturer with 20 years experience in producing premium all natural pet food.  They are located at St Mary's and they join us at the Market on 14 August.  You can find them at the Leader st entrance to the Market.

We spoke to Colin from Bucket O Beef about their products.  He said,

"All our products are made using human grade fresh local ingredients. They are packaged in environmentally friendly reusable buckets which our customers return to us each week. Our product is all natural with no added sugar or salt and contains essential vitamins and minerals.  Most people remain our customers for the 10-15 year life span of their pet which is a testament to the quality and value for money of our product."

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Martin's Oysters

Frank Martin of Martin's Oysters, at the Adelaide Showground Farmers Market
Frank Martin of Martin's Oysters, at the Market

Long-term patrons of the Market may remember Frank Martin selling fresh oysters from Coffin Bay.  Frank is now back at the Market with more fresh, high quality oysters at site 49.

Frank and Kathy Martin have been farming oysters for over 15 years. Since 2005 they have been joined by their son Jason and his wife Amy.

Martin's Oysters use the traditional rack and rail method of oyster farming.  Rails are nailed to wooden posts which stand in the seabed, with mesh baskets secured to the rails.  Spat (baby oysters) are grown in trays until they are large enough to be put into mesh baskets.  Spat takes between 18 months to 2 years to grow into a saleable size and grading takes place during this time, both by machine and by hand.

Martin's Oysters sell 5 types of oysters, which are classified according to size:

•Club 45-55mm - 70 doz per bag
•Bistro 50-60mm - 45 doz per bag
•Plate 60-70mm - 30 doz per bag
•Standard 70-85mm - 25 doz per bag
•Large 85-100mm - 20 doz per bag

Frank travels from Port Lincoln every weekend to sell oysters at the Willunga and Adelaide Showground Farmers Markets.

Click here for some fresh oyster recipes from Martin's Oysters.

 

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Special member offers this month!

Win tickets to the OzAsia Festival

We are delighted to give members three chances to win on 14 August!  Scan your membership card for a chance to win a double pass to one of the following shows in the OzAsia Festival.

Raga Shambhala

Raga Shambhala, part of the OzAsia Festival

Classical and Folk Music of India and Tibet

Take a journey from Tibet to India with two artistic traditions from both sides of the Himalayas.

Tenzin Choegyal and Indian sitar maestro Manju Mehta draw from ancient musical traditions and lineage to present music with intensity, depth and beauty.

As part of her first Australian tour, Manju Mehta, described as the First Lady of Sitar, will be performing Indian Classical music in the style made famous by her guru, Pandit Ravi Shankar. Following his sell-out appearance at the 2010 OzAsia Festival and recent appearance at the Tibet House 21st Annual Benefit Concert at Carnegie Hall, New York alongside Philip Glass, Angelique Kidjo, Tenzin will again enthral with his other-worldly sounding voice.

For tickets and more information, click here.

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In Lieu

In Lieu, part of the OzAsia Festival

World premiere and exclusive dance performance

Australian/Indonesian dancer Ade Suharto collaborates with composer David Kotlowy to present an evening of dance and contemporary Indonesian music.

Ade and David are South Australian artists whose individual practices are a conversation between Asian and Western, traditional and contemporary, ancestral and individual. They come together to present a visually rich performance based on the themes of cultural displacement and authenticity.

For tickets and more information, click here.

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KOAN

KOAN, part of the OzAsia Festival

In Zen Buddhism a koan is a problem or riddle that admits no logical solution and assists the practitioner in achieving focus.

In this world premiere and exclusive program curated by Natsuko Yoshimoto, concertmaster of the Adelaide Symphony Orchestra, you will experience a musical meditation through the rich and varied sounds of contemporary Japanese chamber music.

Violinist Natsuko Yoshimoto teams with the virtuoso Shakuhachi Master Akikazu Nakamura from Japan and from Australia Claire Edwardes on percussion and Bernadette Harvey on piano.

For tickets and more information, click here.

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Win tickets to The Gruffalo's Child

The Gruffalo's Child, playing in the Dunstan Playhouse in October 2011

Scan your membership card on 28 August and be in the draw to win a family pass to The Gruffalo's Child on Tuesday 11 October, thanks to the Adelaide Festival Centre, valued at $80!

This is a magical musical adaptation of the award-winning picture book by Julia Donaldson & Axel Scheffler.

If you loved The Gruffalo in the Dunstan Playhouse in 2010, don’t miss the sequel - The Gruffalo’s Child. Julia Donaldson and Axel Scheffler’s bestselling book has once again been adapted for the stage by London’s Award Winning Tall Stories Theatre Company (the team behind The Gruffalo). One wild and windy night the Gruffalo’s Child ignores her father’s warning and tiptoes out into the snow. After all, the Big Bad Mouse doesn’t really exist… does she? Songs, laughs and scary fun for children aged 4 and up, and their adults…

Look in the September Digest for an upcoming gruffalo-themed day at the Market!

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Win a family pass to the 2011 Royal Adelaide Show

The 2011 Royal Adelaide Show

Scan your membership card on 21 August and be in the draw to win a family pass to the Royal Adelaide Show, valued at $66!

The Royal Adelaide Show runs from Friday 2 September to Saturday 10 September 2011.

The Royal Adelaide Show is South Australia's biggest annual event run by the Royal Agricultural and Horticultural Society of South Australia. Experiences run the whole gamut from carnival rides, exhibitions and attractions to exquisite handicraft, cookery and a wide variety of champion livestock and animals. It is at the Show that rural South Australia and City business alike can showcase their best produce, wares and services.


The Royal Adelaide Show is the 'people's event' and truly offers something for everyone, such as food and wine tastings, entertainment with bands, dancing, comedy, acrobatic exhibitions and displays, fashion parades, competitions, animals (livestock and pets), and a farmyard nursery and animal petting area.

 

   

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Win a copy of Koto: a culinary journey through Vietnam

Koto: A Culinary Journey through Vietnam

This month scan your membership card on 7 August for a final chance to win a copy of Koto: a culinary journey through Vietnam (valued at $45).

Australian chef Tracey Lister knows how to shop, cook and eat in Vietnam. After 15 years in the Melbourne restaurant scene, Tracey took a two-year sabbatical in Hanoi, where she met Jimmy Pham, founder of Koto, a grass-roots charity that helps street kids through vocational training in cooking and serving. Tracey stayed on at Koto, setting up accredited training programs for the students. Tracey continues to work at Koto, travelling between Hanoi and Melbourne.

Here's what Google Books had to say about Koto:

Arranged by region, this engaging cookbook weaves personal stories and national history with a culinary appreciation of the markets, traditions, and food of daily life in Vietnam. More than 80 delicious and authentic recipes are included, ranging from Coconut Prawns to Chicken and Lotus Seed Broth. Featuring stunning food photography as well as images of the Vietnamese countryside and people, this is a gorgeous reference perfect for the home cook and armchair traveller alike.

For details on two future fundraising events for Koto in Adelaide, click here and here

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Salvation Army cooking fundraiser with Simon Bryant

Salvation Army Building Community Strength project fundraiser

The Salvation Army is holding a special cooking night with Simon Bryant on Thursday 11 August, as part of their Building Community Strength Project.

They are asking people to bring their own home grown produce on the night for Simon to demonstrate how they may be used in the kitchen at home. Whether you have fruit, nuts, chillies, fresh eggs from your chickens or home grown veggies - bring them all along. Each guest who provides produce will receive one entry into the prize draw! Whatever produce is left over will be donated to The Salvation Army at Norwood to kick start a new fresh food program that supports those in our local community in need. You’ll also be invited to contribute to the fresh food program in the future.

Click here for more information.

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What's HOT this month – lamb, Italian bread, apple juice, Asian greens, avocados, oysters, smallgoods and food for your dog

Strathalbyn lamb is now available from ZaraGrace Lamb at site 22, next to Najobe Park Red Angus Beef.

From The Grain sell a lovely variety of Italian breads inside at site 10.  Their breads include olive breads and herb breads, ryes, pane rustico, ciabatta and many types of rolls.

Kalangadoo Organic have moved inside to site 29, now selling apple juice and dried apples.

Asian Greens are abundant at Aldna Farms at site 84 and Aay's Fresh Herbs at site 92-93. Steam your chinese cabbage, bok choy or choy sum and dress with soy sauce for a fresh, healthy side dish or snack.

Ashbourne Hills Avocados will be back at the Market on 14 August with fresh local avocados, perfect for salads, sandwiches and dips at site 87.

The Market now also has oysters, more smallgoods and all natural dog food - find out more in our New Stallholders article.

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Producer of the Month – Cottonville Farm

Helen and Alan Dawson of Cottonville Farms at the Adelaide Showground Farmers Market in 2009
Helen and Alan Dawson at the Market in 2009

Find Cottonville Farm at the Market at site 67

Helen Dawson has grown silvanberries on her Scott Creek property in the Adelaide Hills for the past 20 years.  However the road to an abundant silvanberry crop was not always smooth for Helen.

Helen grew up on a sheep property in Western Victoria.  After moving to Adelaide, for many years she ran an indoor plant maintenance business, looking after tropical indoor pot plants for city businesses.  The property at Scott Creek was originally bought as a nursery location for building a glass house needed to house the tropical plants. Helen and Alan Dawson eventually built a house on the property and relocated there to raise their family.

When Helen went looking to grow table grapes on the property, as she says they were "the flavour of the day," a nurseryman in the Barossa Valley advised her that the property would be too wet and cold for table grapes and suggested she look at blackberries and blackberry hybrids that don't have a seed.  At the time the law did not permit the growing of blackberries as a commercial crop and so Helen and Alan set about getting a change in law gazetted so that they could grow blackberries on their property.  This meant convincing the SA Government that the blackberry was not a weed in order to pursue commercial farming of the berry.

The Dawsons then met a scientist who was still finding new varieites of blackberries and he suggested that they try growing silvanberries as the soil at Scott Creek is quite poor.  Thus the first crop was planted over 20 years ago.

Silvanberries are a mix of wild blackberry and the loganberry, which is a mix of blackberry and raspberry.  Silvanberries were developed in the town of Silvan in Victoria's Dandenongs.

Silvanberries thrive on cold winters, poor soil and high rainfall, which is plentiful in Scott Creek.  Helen even jokes that whilst she couldn't get a raspberry bush to grow well on their property, Silvanberry bushes are the perfect fit.

The berries are harvested by hand in November and December, where they are available fresh at the Market.  Helen recognised the potential for selling frozen berries to consumers well before supermarkets, and sets aside the majority of her stock for freezing or preserves.  This allows for consumers to access berries year-round.  Helen's Silvanberry Jam has a loyal following and is also available for purchase at the Market. 

Helen also sells Iceland poppies at her stall which she grows in share farm with neighbour Ron.

Helen said,

"I think my connection with ASFM in particular is strong because I attend every week during the fresh season and during winter when sales of frozen fruit, jams and poppies are strong.  I appreciate a loyal clientele."

Helen has been running the farm by herself after her husband Alan suffered an injury a year ago after a traumatic accident.  She is thankful to all her neighbours and friends as well as colleagues and customers at the Market, for supporting her and helping her remain in business.

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ASFM and stallholders in the news

My, how you've grown, Adelaide Now, 14 July 2011
Stallholder Phil and Linda Rogers feature in the Taste section of The Advertiser

Best dressed at the weekend markets..., Adelaide Now, 11 July 2011
Katie Spain blogs on four legged furball fashion at the Market

Check out Smart Farmer for regular stories on stallholders and click here for Zannie Flanagan's July Smart Farmer column

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Program of Events - August

7 August
Members’ prize
Win a copy of Koto: a culinary journey through Vietnam

Kids’ Club

Gardening with Diana from Bickleigh Vale Farm: August brings the end of Winter so it will be your last chance for winter planting.  Don't forget to come and visit our garden display at this years Royal Adelaide Show!

Demo Kitchen
10.00am The Passionate Foodie
11.00am Crowne Plaza: Bradd Johns
 
14 August
Members’ prize
Win one of three double passes to the OzAsia Festival

Kids’ Club
Cooking with Simon Bryant: Simon Bryant is back to make some honey ice creams for the very worthwhile cause Animals Asia and their HoneyMoney Days fundraising programme

Demo Kitchen
10.00am Simon Bryant: HoneyMoney Days  
11.00am OzAsia Festival: Promila Gupta
 
21 August
Members’ prize
Win a family pass to the Royal Adelaide Show

Kids’ Club
Culinary Magic with Lee Harrison, Mobile Science Education: Lee will be taking a very up close look at all things chicken!  Enzyme action, muscle pairs and joints.  Lee will also share his very quick and easy chicken liver pate recipe, yumm!

Demo Kitchen

10.00am Honey Lady
11.00am The Moroccan Chef

28 August: OUTSIDE MARKET
Members’ prize
Win a family pass to The Gruffalo's Child

Kids’ Club
Kids Club will be taking a break for a few weeks whilst the Royal Adelaide Show takes place.  There will still be a market outside the pavillion this week and we look forward to seeing you all when we are back on October 2nd for the Market's 5th Birthday Celebrations.

Demo Kitchen
There will be no Demo Kitchen on 28th August as the Pavilion will be closed in preparation for the Royal Adelaide Show. 

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Who’s in this month – fortnightly stalls

Australian Caper Company: 7 August, 21 August

Bubba Tukka: 14 August

Howard Vineyard: 14 August, 28 August

The Food Forest: 7 August, 21 August

Wild Fox Wines: 14 August

Wilke Estate Organic Wines: 7 August, 21 August


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Web In-sites

National Food Plan extension welcome, but Ludwig sidelines public input to the plan

The Food Sovereinty Alliance thanks Agriculture Minister Ludwig for an extension until September 2 on the National Food Plan submission deadline. "However, we are greatly disappointed that the Minister has broken Gillard government promises of transparency, fairness and public participation in development of the National Food Plan," says Gene Ethics Director, Bob Phelps.
 

Urban fruit trees on Google Maps
Do you know of any fruit trees or food plants in public spaces in Australia?  Help the map grow by adding your location...

List from the Provedores
ABC lists Oysters this week's "boon" seafood product

Less than sweet ruling for honey
German chain Aldi has come under fire from consumer watchdog the ACCC after findings its honey is improperly labelled

Gourmet explorers drive quality farm produce
"Hundreds of kilometres away from the trendy city eateries, the rise of the foodie has also made an impact on regional Australia". The West Australian looks at changing food trends.

A is for Adelaide
A light-hearted look at Adelaide

 

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