You can find Enzo's Gluten Free at the Market at site 21
Produce: Gluten free products including bread, cakes, muffins and desserts
Matt Fazzari is no stranger to hard work. Growing up as the son of Enzo Fazzari of Enzo's Ristorante fame, Matt started working for his father as a barrista at the age of 15. Matt saw the long hours and late nights that go into running a business but this has not put him off starting a business of his own.
Enzo's Gluten Free has sold gluten-free bread, cakes, muffins and desserts at his stall at the Market for the past year. Matt offers a gluten-free alternative to the wheat-based products that coeliacs love but cannot have. For Matt, the decision to open a gluten-free business was personal.
"I'm gluten-free myself. I found that gluten slowed me down. If I had a sandwich for lunch, I was lethargic by about 3 o'clock," said Matt. "As an Italian, we have bread with everything, it's a staple diet! Not being able to find anything in the shops beside expensive supermarket shelf items was frustrating," he said.
For Matt, the Market was instrumental to starting the business.
"It started off small, just baking it for myself and my family," said Matt, "and now it's got bigger with the stall at the farmers market. I wanted to start Enzo's Gluten Free to show that Enzo's Ristorante makes beautiful food, Enzo's at Home makes beautiful convenience food and now Enzo's Gluten Free can accommodate for these people that find it hard to eat wheat".
Matt sees his stall at the Market helps people by offering them a fresh alternative to the small amount of gluten-free products available.
"A lot of mothers out there thank me because now they can feed their children," he said. "When people come to the factory shop and I tell them they can have a chicken schnitzel pack with gluten-free crumbs, they buzz out!"
When asked what goes into the product, Matt said "it needs a lot of love". Matt found it difficult to source the right flour initially but now he has found a good base flour, he has adapted to make the muffins and profiteroles that are available at the Market.
With a background in IT, Matt still helps out the family business however he is enjoying learning all the other facets that come with owning a business, such as marketing. He has a full-time baker at his factory on Grange Road, as well as a couple of staff at the Market stall to help him out. It is a true family business, with his brother helping out as well.
"I'm showing Dad it's a serious piece of the pie," he said.
Enzo's Gluten Free bakes fresh Fridays and Saturdays for the Free store in Unley and he will be branching out further in the near future. The product is also available frozen during the week at the Enzo's at home stores.
Matt says that at the moment his most popular product is the chia stick with chia superseeds although he is selling out of most of his bread before the Market closes every week. He sees that Market-goers are educated about the food they eat as well.
"People are on the ball with these sorts of things," he said, "they know about chia being a superseed".
For Matt, the benefits of eating a gluten-free bread is simple.
"It just makes you feel better," he said.